From an AP report:
Yankees president Randy Levine said the new ballpark also will be called “Yankee Stadium,” but that the team may sell naming rights and have the ballpark called “Yankee Stadium at ‘X’ Plaza.”
So, who would be willing to pay, say, around $75 million over 30 years (or so) for the naming rights to the “Plaza.”
Trump? That would be confusing? “Do the Yankees play in AC now?”
Nike? Gosh, that sounds too much like “Yankee Stadium at Mikey Piazza.” Besides, the Yankees-Adidas deal runs through 2013. Nike on the outside and Adidas stripes on the inside? The place will start to look like the world’s largest footlocker store.
Well, whoever wins the bid, I just hope that it’s not something obscene and vulgar.