From the News:
Who was that mystery woman cozying up to Derek Jeter?
When asked, Rick Cerrone, the Yankees’ senior director of media relations, had no answer. Cerrone did see the mystery woman in a newspaper during the Yankees’ recent three-game series in Tampa. If he saw her while eating breakfast, the corn flakes did not go down well.
This lady of mystery was in a full-page advertisement. She was silhouetted with a question mark on her head. Jeter, smiling, was resplendent in a suit and tie. Like the ones catching your eye while waiting at the supermarket checkout, this headline screamed.
“Jet-Setting JETER! A NIGHT ON THE TOWN WITH NYC’S MOST ELIGIBLE BACHELOR.”
“This is very puzzling and troubling. I’m totally befuddled that ESPN would position one of its shows as a low-rent tabloid,” Cerrone said. “In the ad they insinuate they are out with Jeter, with his permission, or they are following him. Give me a break. Neither is true.”
Considering the Yankees’ reaction, and the reaction of others Antinoro cited, the advertisement served its purpose. However, in the Yankees’ case, it clearly set off a negative alarm. “Bottom line, I’ve had players say to me: `Don’t ever ask me to do anything for them (`ESPN Hollywood’),”’ Cerrone said.
ESPN should be careful. I think Jeter has a Bo Laramie side to him. And, if it happened, I couldn’t blame him.