From Media Week:
The YES Netwok announced it is going interactive starting July, offering fans a well of exclusive stats, scores, games and extra features as part of a partnership with DirecTV.
Subscribers of the digital broadcast satellite service who reside in the network’s footprint–encompassing the metropolitan New York area, as well as sections of Conn., N.J. and Penn.–can boost their viewing experience by accessing the above interactive features, as well as bonus “StarCam” footage that zeros in on a particular Yankee player each inning.
The deal, which goes into effect after this season’s All-Star Break, makes YES the first regional sports network to offer single-screen interactive content.
“Yankees fans are among the most passionate and most knowledgeable fans, and watching the Yankees on YES is often a shared experience,” said YES COO Ray Hopkins. “Through this partnership with DirecTV, we’ll give fans a more customized, personalized telecast, one in which they can interact with fellow fans.”
And, for those watching on cable, like me, well, you get bupkis.