• YES Network: Extras For Dish Users

    Posted by on February 23rd, 2006 · Comments (4)

    From Media Week:

    The YES Netwok announced it is going interactive starting July, offering fans a well of exclusive stats, scores, games and extra features as part of a partnership with DirecTV.

    Subscribers of the digital broadcast satellite service who reside in the network’s footprint–encompassing the metropolitan New York area, as well as sections of Conn., N.J. and Penn.–can boost their viewing experience by accessing the above interactive features, as well as bonus “StarCam” footage that zeros in on a particular Yankee player each inning.

    The deal, which goes into effect after this season’s All-Star Break, makes YES the first regional sports network to offer single-screen interactive content.

    “Yankees fans are among the most passionate and most knowledgeable fans, and watching the Yankees on YES is often a shared experience,” said YES COO Ray Hopkins. “Through this partnership with DirecTV, we’ll give fans a more customized, personalized telecast, one in which they can interact with fellow fans.”

    And, for those watching on cable, like me, well, you get bupkis.

    Comments on YES Network: Extras For Dish Users

    1. Raf
      February 23rd, 2006 | 11:07 am

      And, for those watching on cable, like me, well, you get bupkis.
      ==============

      Which is a lot more than people watching on free tv will get

    2. hopbitters
      February 23rd, 2006 | 12:40 pm

      (rubbing hands together) Exxx-cellent. Er, I mean, sorry for the rest of you.

    3. Raf
      February 23rd, 2006 | 3:29 pm

      (rubbing hands together) Exxx-cellent. Er, I mean, sorry for the rest of you.
      =============

      Gameday parties at hop’s place!
      :D

    4. JohnnyC
      February 23rd, 2006 | 8:36 pm

      Won’t name names but the real irony of this partnership between YES and DIRECTV (yes, all capitals is how it’s spelled)is that DIRECTV’s advertising sales V.P. in New York is probably the biggest Red Sox fan in the tri-state area. I know, I work with the guy. Suffice it to say, October 2004 was not a happy time in our office…except for the guy in the corner office with the pictures of Ted Williams on his walls. Sheesh.

    Leave a reply

    You must be logged in to post a comment.