• Do I Smell A Book Coming?

    Posted by on October 20th, 2006 · Comments (2)

    From Newsday

    Rick Cerrone, easily the longest-tenured Yankees public relations director ever employed by George Steinbrenner, Thursday was told his expiring contract will not be renewed.

    Steinbrenner used to go through p.r. directors as often as managers, using 12 in his first 22 years. But Cerrone, hired in 1996, lasted 11 seasons, to his surprise.

    “I had a wonderful 11 years, which was a lot longer than I ever could have expected it to be,” he said by phone. “I am leaving without any complaints.”

    Before Cerrone, the longest Yankees p.r. directors under Steinbrenner were Jeff Idelson and Harvey Greene, each of whom lasted less than four seasons. “I lapped the field at eight years,” Cerrone said.

    The news, delivered by chief operating officer Lonn Trost Thursday, did not surprise Cerrone, whose request to discuss an extension during the season was rebuffed. Jason Zillo, Cerrone’s assistant, is the top in-house candidate for the job.

    Cerrone, if he did a book, could be the perfect man to tell every Yankees “inside” story that’s happened in the Torre Era. I would want to read it.

    Comments on Do I Smell A Book Coming?

    1. jonm
      October 20th, 2006 | 10:36 am

      You’re right about the book, Steve. Marty Appel’s book was one of the most interesting Yankee books that I’ve read in the last few years.

    2. October 20th, 2006 | 10:47 am

      Thanks – I have that one – still need to read it. Maybe this winter.

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