• Pinstripe Marketplace

    Posted by on December 20th, 2006 · Comments (3)

    For those who were not aware, around three months ago, this information was posted on the Yankees site:

    Yankees Pinstripe Marketplace:

    The Yankees are working hard to introduce the Yankees Pinstripe Marketplace – a new and exciting website feature which will create a forum through which Full Season Ticket Licensees will be permitted to resell their Tickets for games they are unable to attend. As a Full Season Ticket Licensee, you will be permitted to resell your Tickets, on an individual game basis, for a price above the established Ticket price. Payment for Tickets that are purchased through the Yankees Pinstripe Marketplace are settled electronically and the Tickets will be delivered to the buyer via e-mail using TicketFast technology. With TicketFast electronic delivery, the buyer will be able to print the Tickets instantly on any standard printer. With the Yankees Pinstripe Marketplace, your Tickets can be resold without violating the Yankees’ Ticket License and none of your Tickets will go to waste.*

    * Ticket(s) may only be resold on the Yankees Pinstripe Marketplace only in accordance with terms and conditions established by the Yankees from time to time including, but not limited to, the following: (i) only Approved Licensees will be permitted to resell their Ticket(s); (ii) Ticket(s) may only be resold through an Authorized Website; and (iii) Ticket(s) may not be resold for an amount in excess of 45% over the face value of the Ticket(s) plus lawful taxes and common carrier delivery charges. As used herein, “Approved Licensees” shall mean such Licensees as the Yankees may, from time to time, in its sole and absolute discretion, give the privilege of reselling Ticket(s), and who are so notified by the Yankees. As used herein, “Authorized Website” shall mean such internet website managed by the Yankees or its authorized agent that the Yankees may, in its sole and absolute discretion, offer and make available to Approved Licensees for purposes of permitted Ticket resale. As used herein, “common carrier charges and fees” shall mean and include reasonable and actual charges or fees charged by a common carrier for delivery of the Ticket.

    And, via google, I’ve found references to the “Pinstripe Marketplace” as “coming soon” that date back to April 2006.

    I called the Yankees Ticket Office today to see if there was an ETA for this service – and I was told that they (the staff) have “only heard about it” and “have no information to share.” It was recommended that I “keep checking Yankees.com for more information.”

    Since the Yankees are selling tickets for 2007 now, and, the money from season ticket holders is due in the next week or so, would it not make sense for the Yankees to have this site up and running at the same time?

    Scott Soshnick had a nice feature (a few months back) on how the Yankees mistreat their “most-loyal fans.” As he put it:

    It would seem the Yankees don’t mind losing their best patrons. After all, when it comes to the Yankees, there’s always another eager party waiting with credit card in hand.

    This whole thing sort of makes me wish the Yankees “only” drew 2,000,000 fans a year. It would give those wanting to have tickets a little more leverage in terms of getting seats at decent prices and being able to control what they want to do with them.

    Comments on Pinstripe Marketplace

    1. Raf
      December 20th, 2006 | 11:00 am

      Yeah, it bugs me too. But what are you going to do? Like you said, they’ll get their $$, if not from you, then from someone else.

      Think it’s bad now, wait until the new stadium opens

    2. MJ
      December 20th, 2006 | 1:28 pm

      Logically, none of this makes sense. Not only is such a feature quite commonplace (most, if not all, NFL teams already have this up and running) but the Mets have it too. How could the Yanks be so behind the times on this?

    3. Jen
      December 20th, 2006 | 9:58 pm

      Yeah, the Yankees always seem to be woefully behind when it comes to this stuff. I know that the Rangers (hockey, not Texas) have the marketplace feature as well.

      I don’t have a problem with the marketplace itself. Yeah, the Yankees do end up getting a cut, but so does StubHub when you go through them. And you still get to sell it for above face value. Besides, it could be worse. Look at what Cubs fans have to deal with.


      That being said, I do have a problem with them taking tickets away from people when the feature isn’t even active yet.

      On a side note, I was reading over my renewal letter today and noticed something rather cool. You can donate any of your tickets to the Big Brothers Big Sisters of New York City. So I guess if you can’t sell them on StubHub at least you may be able to write off tickets you can’t use.

      “Yankees Charity Ticket Program:
      The Yankees are proud to team up with Big Brothers Big Sisters of New York City (“BBBS”), to offer our valued Ticket Licensees a new program that will permit Ticket Licensees to donate any of their 2007 Tickets. The Yankees Charity Ticket Program will permit the donation of Tickets, via Ticket Forwarding, to BBBS with just a few clicks of a mouse. For complete information, please visit yankees.com.”

      Of course, there’s no more information to be found on the site. But I’m guessing once the tickets are in your account online there will be more info. I would totally do this for some games where I couldn’t get rid of the tickets.

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