Reggie Jackson once said “I guess I underestimated the magnitude of me.” Looks like Alex Rodriguez doesn’t want that to happen to him.
Guy Oseary, the former record company executive whose personal management stable includes Madonna, has signed his first athlete, Alex Rodriguez.
The New York Yankees third baseman, considered by many to be the game’s top player, has signed with Oseary, who personally manages Lenny Kravitz and magician David Blaine in addition to Madonna. He is also a partner in Untitled Entertainment, whose clients include Hilary Swank, Penelope Cruz, Naomi Watts and Ashton Kutcher.
“He’s focusing on baseball and needs someone whose interests are aligned,” Oseary told Daily Variety, explaining the rare move of an athlete signing with a manager whose expertise is music and film. “This is to help him have more control of his image and brand.”
“As I embark on this new chapter in my career, I know that I have found in Guy Oseary someone who is aligned with my interests and who has earned a lot of respect in the entertainment industry,” Rodriguez said in a statement.
While a miniscule number of NFL and NBA players have made inroads into entertainment and other non-playing opportunities, Major League Baseball players have not been as fortunate. Very few have had national endorsement deals over the last couple of decades, and the sport has been clouded in recent years by the use of performance-enhancing drugs.
Rodriguez, however, is in a rare league of athletes who are household names, play at the peak of their powers for years and have never experienced serious off-the-field troubles.
“Obviously, there are a tremendous amount of opportunities for Alex,” Oseary said. “It’s about him having someone who he respects who can look at endless possibilities. I don’t look at any one area — and these are areas he has not explored.”
Gee, last time I checked, there’s no “image” or “brand” in “TEAM.”