• Gotta Go To…Macy’s?

    Posted by on March 31st, 2008 · Comments (0)

    From the Atlanta Business Chronicle:

    Macy’s has gathered a collection of 15 MLB stars, including Atlanta Braves pitcher Tom Glavine, and is pairing them with baseball team deals for a Father’s Day promo.

    While athletes are often used to tout licensed apparel, using them to endorse a specific retailer is unusual, especially with a group that includes so many likely hall of famers. A star-packed group gathered recently in Florida for a photo shoot, including Glavine, New York Mets manager Willie Randolph, Los Angeles Dodgers skipper Joe Torre, New York Yankees reliever Mariano Rivera, St. Louis Cardinals first baseman Albert Pujols, Detroit Tigers center fielder Curtis Granderson, Boston Red Sox left fielder Manny Ramirez, San Francisco Giants center fielder Dave Roberts, Seattle Mariners left fielder Raul Ibanez, Dodgers second baseman Jeff Kent, Cincinnati Reds second baseman Brandon Phillips, Florida Marlins second baseman Dan Uggla, Chicago Cubs left fielder Alfonso Soriano, Arizona Diamondbacks pitcher Dan Haren, and Houston Astros pitcher Roy Oswalt.

    The players and managers will appear on the cover of a multimillion circulation Father’s Day Gift Guide that Macy’s will distribute during the next few months. In addition, many of the players will appear in local print ads.

    I wonder if some of his Yankees teammates will now call Mo Rivera “Zoolander” – just to give him a hard time on this one?

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