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  • Another A-Rod Courtesan Tells All

    Posted by on March 22nd, 2009 · Comments (3)

    Via the Daily News -

    A former Manhattan madam who supplied Eliot Spitzer with hookers also counted Yankee slugger Alex Rodriguez as a customer – and found him so charming she dated him herself for free, former employees of the call-girl agency tell the Daily News.

    A-Rod wooed ex-madam Kristin Davis with flowers, jewelry, persistence and heated e-mails, according to the sources.

    “Throughout the years, there were a number of clients that I befriended and it was not uncommon for them to want the women they can’t have whether it be the phone bookers or the madam,” Davis said.

    “In regard to Alex, all I can say is our paths have definitely crossed personally and professionally.”

    Davis met Rodriguez in June of 2006 in a gym in Philadelphia, shortly after she opened a branch of her call-girl service in the City of Brotherly Love, sources said.

    Davis told a friend the then-married Rodriguez asked her, “What are you doing tonight?”

    The shapely madam didn’t know who A-Rod was but found him “hot as hell,” she told the friend. “I said, ‘I’m having dinner with my boyfriend. But if you’re looking for someone to hang out with, here’s a number.’ I gave him my agency’s card.”

    That night, Davis told a friend, Rodriguez booked a two-hour “date” with one of her girls, who met him at the Four Seasons on Rittenhouse Square.

    “He gave his real name,” Davis told the friend. “The next day we found out who Alex Rodriguez was. The girl we sent freaked out. Her father (works for) another Major League Baseball team.”

    I’m just glad it was that Kristin Davis and not this Kristin Davis – because the latter always reminded me of Al Leiter:

    leiterdavis

    And, the mental image of A-Rod playing tonsil hockey with Senator Al is just too much for me to process…

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    Gimme Back My Mind…

    Posted by on March 22nd, 2009 · Comments (0)

    I’m with Morgan Spurlock when it comes to this kind of food these days, but, I have to give Mickey Dee’s some credit for coming up with one heckuva ear-worm with this one…

    I just can’t get this tune out of my head……and now it’s yours…

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    WasWatching.com Water Cooler Talk 3/21/09

    Posted by on March 21st, 2009 · Comments (1)

    Click here for more information about this entry.

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    Why Derek Jeter Deserves A Gold Glove

    Posted by on March 21st, 2009 · Comments (5)

    Yesterday, here, we used the The Fielding Bible — Volume II to make a point regarding Derek Jeter’s defensive limitations playing shortstop. However, today, we’re going to use the same book to make a point on why big league managers and coaches feel, or at least have felt in the past, that Derek Jeter deserves a Gold Glove for his play at short.

    One of the sections in The Fielding Bible — Volume II is a feature from Bill James entitled “Defensive Misplays.” James point in the piece is that “errors” are a weaker statistic because they’re subjectively awarded (by a scorer) and that “errors” are not all equal – in the sense that some result in no impact to the score of the game, some don’t allow other runners to advance, etc., while some do result in runs, and so on.

    Rather than using “errors,” James suggests that a better metric to use is “Defensive Misplays” – which are a very specific and organized observation of a very narrowly defined event. Without getting into all the details, for shortstops, this measure looks at things such as a fielder letting a ball roll under glove or between his legs, juggling or dropping a ball on a smooth play that might have gotten an out, making a poor throw, mishandling a pivot, cutting off a better-positioned fielder and failing to make a play, losing a ball in the sun, hesitating or double-clutching before making a throw and losing the play, having a ball get stuck in their glove, giving away the lead runner to take a play at first (when they clearly could have gotten the lead runner), etc.

    In his analysis, Bill James then shares who were the major league leaders last season in terms of fewest “Defensive Misplays” per inning among regulars or near-regular postion players. And, who was the top shortstop in baseball last season using this measure? It was none other than Derek Jeter – with just 17 “Defensive Misplays” in 1,259 innings played.

    Now, let us examine what some respected “baseball people” consider to be important when it comes to playing shortstop in the big leagues. Via the Palm Beach Post last March -

    “You make a hell of a lot more routine plays than great plays,” says Dodgers third-base coach Larry Bowa, a former outstanding shortstop for the Philadelphia Phillies. “A great play is a play you make that no one in the park is expecting you to make. So you make it and you get on a highlight reel. You might have, over the course of a year, maybe 20. But routine plays — bases loaded, ground ball right at you, ground ball to your right — you’ve got to make those plays. That’s what keeps you in the big leagues.”

    From Delray Beach. Fla., comes agreement, to a point.

    “Routine — I hate that word,” says [Bucky] Dent, owner of Bucky Dent’s Baseball School and former Yankees shortstop. “Everybody says, ‘Oh, that’s a routine ground ball.’ Well, what’s so routine about a ball being hit real hard right at you?”

    At shortstop, it happens hundreds of times per season, and all you’ve got to do is never boot one. Phil Rizzuto was a Hall of Fame shortstop for the Yankees, but in the 1951 World Series, he made an error that led to five runs for the New York Giants. When Rizzuto died last year, that play was cited in his obituary in The New York Times.

    Shocking stuff? Not really. We’ve heard this from baseball folks in the past. You know, things such as “The routine ground ball is an out, and that’s really what you want from your shortstop, just make the routine plays every time they hit it to you…” and the like.

    In fact, Ozzie Smith (perhaps the greatest fielding shortstop of all-time) once said “The plays that should be the easiest often become the toughest ones. You make more mistakes on the routine plays than on the tough ones. The tough plays are reactionary. On the routine plays, you have too much time to think. So, you have to concentrate more.” And, it’s because of this that coaches and managers hold guys who don’t screw up the routine play in such high regard.

    In a nutshell, it’s his ability to avoid “Defensive Misplays” that has enabled Derek Jeter to win Gold Glove awards in the past. And, it’s probably the same reason why the Yankees haven’t moved him off shortstop yet. Whether that’s right or wrong, I’ll leave that up to you. Me? I’m just trying to consider all angles of the debate.

    Sure, there’s lots of plays that Derek Jeter doesn’t make a shortstop. And, his defensive skills are limited. But, as long as he contines to make all the routine plays, does it matter? You tell me.

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    Jenkins: A-Rod, Yanks, To Part Come 2012

    Posted by on March 21st, 2009 · Comments (7)

    Via Bruce Jenkins this morning -

    Vintage work by Alex Rodriguez as he agreed to a story/photo shoot for Details magazine. At a time when he knew Sports Illustrated was about to reveal his steroid use, he downed a few shots of tequila, launched into full narcissistic mode and was photographed with his face against a mirror, essentially making love to himself. Man, is that A-Rod. Not a chance the Yankees ride out nine more years with this guy. He’s gone within three…

    Jenkins is not the only one who thinks Rodriguez will not live out his full contract with the Yankees. I’ve heard others suggest this as well. But, the big questions is, of course, given the fact that Alex would be over 35 in three years, and his due tons of money, where would he go? What other team would pay someone that age, that much money?

    The pool of possible teams would be the Mets, Red Sox, Dodgers, Angels, Cubs and maybe the White Sox. There’s no way the Yankees would trade him to the Mets or Red Sox. So, that leaves the Chicago teams and the Los Angeles teams.

    So, what do you think? Say the Yankees and Alex agreed to part ways in a few years? Where would he go?

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    WasWatching.com Water Cooler Talk 3/20/09

    Posted by on March 20th, 2009 · Comments (2)

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    The Blob

    Posted by on March 20th, 2009 · Comments (1)

    Bob Lorenz is blogging now. He’s the closest thing we have today to Frank Messer – so, check it out.

    By the way, I thought this movie rocked…

    1958the-blob-poster

    It was right up there with this one.

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    Salfino: Projecting The Yanks Pitchers

    Posted by on March 20th, 2009 · Comments (0)

    Michael Salfino, over at SNY.tv, checks out all the projections this season for the Yankees pitchers. Click here to read it. But, remember, as Salfino writes:

    Everyone who is serious about projecting players knows it’s an inexact science. In their best years, the various systems struggle to project even 1/5 of the players to within 10-percent accuracy.

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    Wild Thought: Melk Dressing

    Posted by on March 20th, 2009 · Comments (2)

    Could the Yankees recent high praise for Melky Cabrera all just be a matter of “putting the pig in a party dress” in order to see if the Brewers will take him for Mike Cameron? Well, in any event, that’s today’s wild thought.

    What do you think?

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    Why It’s Past-A-Divin’ Jeter?

    Posted by on March 20th, 2009 · Comments (28)

    Here’s a fun nugget from the Defensive Scouting Report on Derek Jeter in The Fielding Bible — Volume II:

    …Then there is the signature Jeter play, when he fields a backhander in the hole and makes his patented jump-throw. Jeter still excels at this play, but it disguises the fact that he does it because he lacks the arm strength to plant his feet and throw. His arm also causes him to play more shallow than other shortstops, cutting down on his range…

    Funny. Many Yankees fans, and perhaps the announcers on YES as well, would probably suggest that the one thing Jeter has, in terms of a defensive skill, is his throwing arm. Go figure.

    It’s an interesting theory – meaning the lack of a strong arm being one of the big drivers behind Derek’s defensive limitations. Me? I buy that part about him making the jump-pass from the hole because he can’t plant and throw. Yeah, I buy that one – 100%.

    But, does Jeter’s arm cause him to play more shallow than other shortstops – thus cutting down on his range? I dunno…

    David Eckstein played short without having the arm for the position – and I would bet that impacted his positioning and range. But, Ozzie Smith had a less than great arm as well – and the Wizard had more range than anyone…because of his overall quickness.

    To me, that’s what it’s all about…with respect to Jeter’s lack of range. Great-fielding middle infielders have athletic ability and quickness. And, Derek does not have that “quickness” – that’s it. Well, maybe he had more of it back in the late 1990′s. But, that was a looong time ago, right?

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    General Joe: Center Is Still Up For Grabs

    Posted by on March 19th, 2009 · Comments (1)

    Via Anthony (Don’t Fear The) Rieber:

    Here’s the update on the Yankees’ centerfield race: It’s still too close to call.

    Manager Joe Girardi said he’s pleased with the play of candidates Brett Gardner and Melky Cabrera and expects the evaluating process to continue right up to the end of the Florida portion of spring training – if not beyond.

    “They’ve both played at a very high level,” Girardi said last night before the Yankees hosted the Blue Jays at Steinbrenner Field. “I’m of the belief that we can carry both and get production out of both.”

    Gardner started the exhibition season as a very hot hitter, and entering last night, he was batting .382 with three home runs and six RBIs. Cabrera, who started in centerfield against the Blue Jays, began the evening at .242-0-5. He had an RBI single in the third inning.

    Girardi said he’s liked what he’s seen from Cabrera, especially how he didn’t hang his head during Gardner’s quick start.

    “Melky didn’t panic,” Girardi said. “He just kept working and doing his thing. That’s a sign of maturity.”

    While I would be the first one to say that Spring Training stats, to date, mean little, I think you have to look at Melky Cabrera this Spring and ask yourself “What was he doing wrong last year, that resulted in him being demoted to Triple-A, and is he showing any signs of having addressed those issues?”

    Part of Leche’s problem last season was too many flyballs. Because Melky lacks power, when he hits flies, they’re usually outs. So far this Spring, Cabrera’s Ground-Out/Air-Out Ratio (GO/AO) is 1.13 – and last season his GO/AO was 1.08 (in the majors).

    In 2007, Melky’s GO/AO was 1.49 – and it was 1.35 in 2006. That’s about where it needs to be for Cabrera – around 1.40-ish.

    If he can do that, Melky Cabrera could be a .280 BA/.350 OBA guy – and when you combine that with his defense, well, the Yankees could live with that in CF this season. But, if it’s not happening, then it’s time to play Brett Gardner in CF and turn the page on Lechero…

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    The Fielding Bible — Volume II

    Posted by on March 19th, 2009 · Comments (3)

    About three weeks ago, I provided a tease/sneak peek regarding “The Fielding Bible — Volume II” (from John Dewan/Baseball Info Solutions/Acta Sports). And, here’s some more information regarding this book.

    Three years ago, I shared that I was a raving fan of the first edition of “The Fielding Bible.” And, after having a chance to review “The Fielding Bible — Volume II,” I’m even more of a fan of this book.

    In addtion to all the wonderful statistics and analysis that one would expect to find in “The Fielding Bible — Volume II” – based on what was provided in the first book – now there’s even more goodies therein.

    The new “stuff” includes, but is not limited to, Defensive Runs Saved for players over the last three years, Total Runs for each player (meaning the combination of Runs Created, Baserunning Runs, and Defensive Runs Saved) in 2008, Bill James’ Misplays/Good Plays leaders for 2008, Analysis of Defensive Positioning, and Bill James’ Universal Fielding Percentage.

    And, of course, “The Fielding Bible — Volume II” also provides Plus/Minus Leaders and Trailers, The Fielding Bible Awards, Defensive Scouting Reports and a bunch of thought-provoking essays/studies centering on the analysis of baseball defensive play – just as the first volume gave us.

    Needless to say, I highly recommend “The Fielding Bible — Volume II.” It’s a must for the thinking baseball fan and an essential component for any creditable baseball library.

    Over the next few days or so, I will be sharing some information from this new book that will interest Yankees fans. Stay tuned for more on that.

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    Wild Thought: Best Yanks Rotation In Years?

    Posted by on March 19th, 2009 · Comments (22)

    Via Buster Olney’s 2001 Baseball Preview “Gripped by Success: Yanks’ Pitching Seems Unbeatable” which appeared in the New York Times on April 1, 2001:

    There might be secret recipes in the fast-food and cola businesses, but not among pitchers. They will demonstrate their curveball and slider grips even to members of opposing teams, with the implicit understanding they are part of the same brotherhood, and the shared knowledge occasionally germinates.

    Roger Clemens learned how to throw his forkball while signing autographs at a golf tournament. A coach in Cuba taught Orlando Hernandez how to throw a slider, and in time, Hernandez refined the pitch with his own instincts. Andy Pettitte struggled to control his sinker until an old sinkerball pitcher suggested an alteration. As a teenager, Mike Mussina tried emulating knuckleball pitchers and essentially invented a pitch that he still relies upon almost two decades later.

    Clemens, Hernandez, Pettitte and Mussina are members of a Yankees starting rotation that could rank among the most accomplished in baseball history.

    Prior to the 2001 season, I recall seeing a Spring Training photo of Clemens, Hernandez, Pettitte and Mussina, all lined up next to each other, shoulder-to-shoulder, with arms extended each holding a baseball.  When I looked at the photo, back then, it excited me and led me to ponder the possibility of having four “horses” to lead the way for the Yankees (that season).

    I don’t remember being that excited about the Yankees rotation before the 2002 or 2003 seasons – even though that 2003 unit was pretty strong, in the end.  And, of course, since 2004, the Yankees starting rotation has had question-marks, at least to me, heading into each season.

    And, while I realize that this year’s starting rotation, at this point in time, should be questioned, to an extent, I also find myself starting to get excited about this year’s group as well – somewhat like I was pumped prior to 2001.

    Why is that?  I’m not sure.  Maybe it’s just blind hope?  Or, maybe it’s catching on to a vibe coming out of the Yankees camp this Spring regarding their starters?  In any event, today’s wild thought is this:  Could the Yankees starting rotation this year be the best that we’ve see in Yankeeland over the last six to eight years? 

    What do you think – and why?

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    WasWatching.com Water Cooler Talk 3/19/09

    Posted by on March 19th, 2009 · Comments (5)

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    Joba Chamberlain & Ben McDonald

    Posted by on March 18th, 2009 · Comments (2)

    Here’s a fun compare to noodle: The seasons as a 22-year old for Ben McDonald and Joba Chamberlain:

      Cnt Player            ERA+  GS  Year Age Tm
    +----+-----------------+----+---++----+---+---+
        1 Joba Chamberlain   166  12  2008  22 NYY
        2 Ben McDonald      158  15  1990  22 BAL
    

    Pretty close, huh?  Go ahead and click on the names of the pitchers and look at McDonald’s 1990 season as well as Chamberlain’s 2008 season.  The overall numbers in terms of Batters Faced and ERA+ are very close.

    For those too young to remember: Ben McDonald was the winner of the 1989 Golden Spikes Award, given annually to the best amateur baseball player in the country, when he was attending Louisiana State University. (In 2008, McDonald was elected to the College Baseball Hall of Fame.) Ben was the first overall selection by the Baltimore Orioles in the 1989 amateur draft.

    McDonald went on to have an interesting big league career: Some really good seasons and some not so good – with it all coming to an end before his 30th birthday. I would imagine that few back in 1990 thought that Ben would be toast by 1997.

    I’m not saying that Joba Chamberlain’s career will mirror that of Ben McDonald. I’m just saying that, for both pitchers, when they were heading into the major league seasons where they were 23-years old…things looked real good for them.

    Pitchers. You never know with them, right?

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    Baseball Borats?

    Posted by on March 18th, 2009 · Comments (3)

    Funny stuff. And, one of the three is a Yankees fan.

    More on this via Canoe C-News:

    An online video of a trio of New Yorkers going undercover as Toronto Blue Jays fans is gaining momentum as it goes viral on baseball blogs and YouTube.

    Entitled A Game of Centimeters: Blue Jays Baseball at the Rogers Center, the video was filmed last August when the Jays were playing the Boston Red Sox. Forgive them for the spelling of centimetre and centre; they are American.

    Scott Blumenthal of ninemoreouts.com calls the video of him and two buddies — Dave Kreshover and Mike Levy — the first of their 30-stadium tour.

    “We just went up there and sort of crashed the party,” Blumenthal said yesterday. “We said, ‘You know what, we love baseball. Let’s try to visit a different stadium once a year and make a goofy movie about it.’”

    The concept of the “Stadium Schmadium” tour is fairly simple.

    The trio — two of them fans of the New York Mets, the other the New York Yankees — go to a stadium to meet fans and experience baseball outside their usual haunts.

    But rather than snobby out-of-towners, they portray hometown fanatics.

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    Essential Games Of Yankee Stadium – Perfect Games And No-Hitters (DVD)

    Posted by on March 18th, 2009 · Comments (18)

    Hey, why stop with Volume I?

    They’re releasing Volume II at the end of this month.

    Here’s the line-up:

    • DISC 1:   October 8, 1956 Don Larsen’s Perfect Game, 1956 World Series Game 5
    • DISC 2:   July 4, 1983 Dave Righetti’s No-hitter
    • DISC 3:   September 4, 1993 – Jim Abbott’s No-hitter
    • DISC 4:   May 14, 1996 Dwight Gooden’s No-hitter
    • DISC 5:   May 17, 1998 David Wells’ Perfect Game
    • DISC 6:   July 18, 1999 David Cone’s Perfect Game

    What, they couldn’t throw Andy Hawkins in there too, for fun?

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    SNY WheelHouse & Others: What’s Going On In Alex’s Head?

    Posted by on March 18th, 2009 · Comments (0)

    What was it that Rick Monday said about Mike Ivie?

    “Mike Ivie is a forty-million-dollar airport with a thirty-dollar control tower.”

    Yeah, that’s it. I wonder what Monday would say about Alex Rodriguez? Meanwhile, Ian O’Connor says that A-Rod needs to end love affair with himself. And, Buster Olney says that the Yankees view A-Rod’s latest mirror-mirror-on-the-wall affair as “That’s Alex.” Further, the crew, yesterday, on SNY’s WheelHouse, discuss Rodriguez too. Here’s the video:

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    WasWatching.com Water Cooler Talk 3/18/09

    Posted by on March 18th, 2009 · Comments (19)

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    Yanks To Be Jeter-less A Little Longer…

    Posted by on March 17th, 2009 · Comments (5)

    We were soooo close to having little D.J. come marching home again…

    Darn. The Yankees’ foot needs its big toe back where it belongs.

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    Brattain: One Shouldn’t Assume Anything With Yanks Pitchers

    Posted by on March 17th, 2009 · Comments (12)

    Via John Brattain today -

    Since Andy Pettitte was drafted, how many starting pitchers did the Yankees develop and retain that have tossed two seasons of 200 IP? How many have they drafted?

    Almost 400.

    Let’s face it–that is a staggering level of ineptitude…only Chien-Ming Wang (I’ll count 199.2 IP as good enough to qualify) since 1991.

    This means that the organization has had to import their starting pitching–players developed by other clubs with differing philosophies; it worked when teams had trouble retaining their own talent but in Selig’s Brave New World fewer and fewer ace-quality pitchers hit the marketplace (or become available in trade) and have had to settle on guys that could perform in some environments but not necessarily in the Bronx.

    The big change in the Yankees’ fortunes really came about between 2003-2004 when they lost Roger Clemens, Andy Pettitte and David Wells (the latter two being southpaws–duh) and went to an all right handed rotation (a bad fit in Yankee Stadium) and nobody in 2004 tossed 200 innings while the departed trio had all topped that mark the previous year.

    Again, the importance of the right parts as opposed to the shiniest ones was demonstrated.

    The Yankees added two right handed pitchers for 2009 but how many of the candidates for the rotation are consistent 200 inning starters and can be reasonably counted on to assume that kind of workload?

    Sabathia is a good candidate, Pettitte might have one more 200 inning season in him, Wang might–but that’s far from a sure thing, Burnett has never had back-to-back 200+ inning seasons and the organization will not try to get that many out of Joba Chamberlain, Ian Kennedy or Phil Hughes.

    Will Sabathia and Burnett be Mike Mussina and Roger Clemens 2.0 or the second coming of Javier Vazquez and Carl Pavano? We won’t know and can’t assume the former (or the latter to be fair).

    For those scoring at home, the Yankees drafted Andy Pettitte on June 4, 1990. Man, that’s a looong time ago…

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    Stadium Scavenger Hunt

    Posted by on March 17th, 2009 · Comments (0)

    Jim Baumbach reports that the Yankees are making their staff go on a scavenger hunt at the new Stadium.

    Included among the items that they must find are:

    1. Brian Cashman’s November 2006 scouting reports on Kei Igawa.
    2. Alex Rodriguez’ VHS tape copy of D-Qwons Dance Grooves.
    3. Brett Gardner’s bottle of high-speed tonic (containing “Vitamins R, P, & M”).
    4. Robinson Cano’s EZ-Don’t-Pass for the Phantom Tollbooth.
    5. An eggplant calzone for Big Stein.

    O.K., so, maybe I made that list up…

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    Mo Da Man

    Posted by on March 17th, 2009 · Comments (3)

    Via Pete Abe today -

    As [Mariano] Rivera talked, teammates came up with piles of cash. Rivera is collecting money from teammates to give to the clubhouse kids for their work this spring. According to well-placed sources, those who avoid paying their dues get the evil eye from the greatest closer of all time until they do.

    Watching Rivera interact with his coaches, his teammates and even the media is a lesson in how a professional athlete should conduct himself.

    “For me, the best thing about being on the Yankees is being around Mariano,” Alfredo Aceves told me this afternoon. “People know how great he is as a pitcher but he’s also a great person.”

    I said it back in 2005 – and I’ll say it again. There will come a day when Mariano Rivera will become the “Greatest Living Yankee.” And, you know what? He’s earned it.

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    SNY New York Baseball Today Video

    Posted by on March 17th, 2009 · Comments (0)

    To watch SNY.tv’s New York Baseball Today, which features a rotating panel of experts, click play below:

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    Old Digs Not So Green Today

    Posted by on March 17th, 2009 · Comments (0)

    Betcha this grass shows up on QVC PDQ. (Hat tip Bryan Hoch.)

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    Details On A-Rod…

    Posted by on March 17th, 2009 · Comments (22)

    The boy just can’t keep himself out of the news, can he?

    a-rodkissingself

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    WasWatching.com Water Cooler Talk 3/17/09

    Posted by on March 17th, 2009 · Comments (9)

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    Wild Thought: An Award 1st For A-Rod In ’09?

    Posted by on March 17th, 2009 · Comments (0)

    Hey, if Alex Rodriguez re-joins the Yankees this year, after missing the first six weeks of the season, and does really well, can he win the “Comeback Player of the Year Award”?

    Yeah, I know…if doesn’t work that way. Just kidding…

    But, it is an interesting and wild thought. Think about Joe DiMaggio in 1949. In a case like that, why wait until the next year to give a guy an award for a great comeback?

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    Yanks RSN Site To Relaunch

    Posted by on March 17th, 2009 · Comments (3)

    In-game chats with Jim Kaat? Oh, boy, I hope Kitty knows what he’s getting into…

    Via the Sports Business Journal -

    The YES Network this week plans to relaunch its Web site, with the enhanced online presence influenced significantly by a new three-year agreement with MLB Advanced Media.

    While there is no leaguewide agreement yet on live in-market streaming of games — an issue that has been actively debated within baseball for several years — YES’s moves are emblematic of regional sports networks seeking to maximize their online profiles within the current framework.

    The new-look yesnetwork.com will feature three video highlights per game, up from two in the prior accord with MLBAM; a new design that resembles MLB.com and the Yankees.com team site; an extensive series of text and video blogs from both network personnel and outside sources such as the River Ave. Blues blog; and greatly expanded social-networking capabilities.

    “We want this to be a complement to Yankees.com,” said Michael Spirito, YES vice president of business development and digital media. “We certainly don’t want to duplicate what they’re doing and think we can bring forth a lot more content and value to the fans.”

    Despite the anemic advertising market, YES sold several title-sponsor deals for the updated site, including Chevrolet returning for a player-of-the-game segment, and Papa John’s and Avis buying into text-messaging functions supported by YES and MLBAM.

    Financial terms of the YES-MLBAM pact were not disclosed, but the deal includes revenue-sharing provisions.

    Other new content initiatives for the YES site include a weekly video feature that explores the intersection of sports and entertainment culture, and in-game chats with former YES announcer Jim Kaat.

    “The idea is to go way beyond just that [Derek] Jeter went two-for-three last night, and have a full range of experiences,” said Kevin Sullivan, yesnetwork.com managing editor.

    YES Network is not alone in retooling its Web site. Other RSNs have been similarly active over the winter, ramping up for the 2009 baseball season.

    (more…)

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    WasWatching.com Water Cooler Talk 3/16/09

    Posted by on March 16th, 2009 · Comments (14)

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