To Twit Or Not?
Via Newsday -
Sports fans are always looking for more news, insider information and opportunities for trash talking about their favorite teams. Those with accounts on social messaging system Twitter.com are getting that kind of satisfaction, literally at their fingertips.
In case you haven’t tried it, Twitter is akin to instant messaging, allowing users to send free short text messages known as “tweets” explaining what they are doing, seeing or thinking. The tweets are delivered instantly to users who are signed up to receive them, also referred to as “following” another user.
Teams, too, are embracing the new technology to drive ticket sales, announce promotions and offer news updates.
The Miami Dolphins have a Twitter account to advertise ticket offers and make other announcements. The Miami Heat sell tickets, posts gameday reminders and hosts trivia contests on Twitter, through Facebook and via text message.
“It’s a 365/24/7 kind of world we’re living in these days, and we need to allow our fans to access the Heat when, where and how they want to access us,” Heat Executive Vice President Michael McCullough said. The idea is to deepen the connection fans already have with their teams, events and players and reach out to non-fans.
[So far, local New York teams haven't seem to embrace the technology: Spokesmen for the Mets and Yankees said the teams are not using Twitter.]
The Panthers are preparing to launch a Twitter account to complement their YouTube channel and Facebook pages.
“It’s possible to experiment and try all sorts of things,” said Lee Berke, a Scarsdale, N.Y., consultant helping the Panthers and other teams develop TV, online and cell phone communications strategies. With Twitter, “You can talk about whether the parking lot is full, you can do commentary during a game, you can create marketing events, say meet us at this location at 3 o’clock for a special player appearance,” Berke said.
I know that CC Sabathia and Nick Swisher are using Twitter to reach their fans. And, I know that many bloggers have added Twitter to their blogs.
Me? I dunno. I’ve thought about adding Twitter here – but it just seems like mounting a Volkswagen Beetle on top of an 18-Wheeler.
By this, I mean, if I have something to share, why not just “blog” it instead of “twittering” it? Related, if someone cares what I think, why not just read the blog – instead of Twitter?
That said, how much fun would it have been, back in the day, if Twitter had been around and Big Stein had an account? Now, that’s something that could have been interesting.






