The New York Yankees brandish the most noticeable and famous uniform and logo in professional sports. Everyone knows the pinstripes, and everyone buys the merchandise. According to SportsScanINFO, 25 percent of the money spent on MLB merchandise were on Yankee-related items in 2007. Next in line were the Cardinals who were responsible for only 8.6 percent of MLB merchandise sales that year. The Yankees also owned the highest dollar share of MLB Licensed products during the third quarter of 2009. So it is fairly obvious that the club is always on top of the current sales charts.
Needless to say, hats and jerseys make up a large portion of those numbers, and although it goes against the Yankee credo, they could generate some extra revenue by creating a third or alternate jersey. The money made from those uniforms would quickly make up for the decrease in luxury box sales.
I know the Yankees are not hurting for cash, but it would be fun to image what an alternate jersey might look like. Using my photoshop skills*, I tinkered with the road uniform and came up with this:
The typical away uniform usually includes the city name across the chest, not the team name. I can’t see the organization changing the home jersey, so if they ever were to add analternate uniofrm, it would be something we only see on television or while on vacation.
I initially used the “bat and hat” logo on the Yankees cap, but it looked strange, so I moved it to the sleeve. The interlocking “N-Y” is what makes the hat distinct, so abandoning that would never be a good idea. The script across the chest helps give the uniform a classy look, while maintaining the gray and navy blue color scheme.
Yes, this alternate road uniform is very similar to the current road uniform, but the Yankees are not the type of organization to drastically change what they wear. If they ever were to implement an alternate uniform, I’m sure it would remain very simple, and we definitely would not see any new colors.
*base uniform courtesy of Chris Creamer’s SportsLogos.net