Via the AP –
The Yankees raised the prices of some of their most expensive tickets for next season after making big cuts in 2010, and they are increasing the cost of bleacher seats for the third time in 13 years. The price of the best field-level seats will rise to $260 as part of season-ticket plans, the team said. Those seats will cost $250 next season, down from $325 when the new Yankee Stadium opened in 2009. Seats that had been slashed to $235 from $325 will remain unchanged, as will many other seats in the field level. Toward the outfield, tickets that had been $100 will rise to $110, and tickets that had been $75 will go up to $80. Upper-deck ticket prices remain unchanged. Bleacher seats that had been $12 increase to $15, and $5 bleacher seats with obstructed views remain the same.
I could make a joke here. And, I want to make one. But, seriously, how much extra revenue is this move going to generate for the Yankees and how much will that improve their overall revenue picture? Probably not a lot. It’s not as if this increase means they can sign Cliff Lee and without it they’d have to sell off some players. So, why bother with the increase at all? At this point, all it buys is bad P.R. – and do the Yankees really need that? Talk about being penny hungry and pound stupid.