Yes, these are the faces of the New York Yankees these days…
Via Yahoo -
After Fox cameras caught a candid shot of Cameron Diaz buttering Alex Rodriguez up with some Super Bowl popcorn on Sunday, I knew the story would be popped out of proportion.
Apparently so did A-Rod.
According to a report from gossip columnist Bill Zwecker, Rodriguez was a bit perturbed after being spotted in a Cowboys Stadium luxury box and sought “a guarantee that he and Diaz would not be televised any further.” If the New York Yankees star did make such a request it worked, as one of Hollywood’s “it” couples never graced our flat screens for the rest of Super Bowl XLV.
From the Chicago Sun-Times:
“He really went ballistic — thinking the cameraman was out to get them in a paparazzi-like shot. … That’s so crazy,” said my source. “Anyone who knows anything about producing a live sports event — especially something as huge as the Super Bowl — would know that those celebrity shots are purely random.
“A-Rod, of all people, should know that.”
And via the WSJ -
Mercedes Benz delved into the pricey world of Super Bowl advertising for the first time Sunday, using their inaugural spot to debut a new line of luxury cars.
As company execs brainstormed about how to build buzz for their campaign and reach a new, younger demographic, they knew they wanted a sports star. But they didn’t necessarily seek out the players with the gaudiest statistics or the most championship hardware. They needed someone with a different kind of appeal: social media cachet.
Mr. Swisher and actress Joanna Garcia, his future wife, on July 13 during the MLB All-Star Red Carpet Show.
So rather than seek out an Alex Rodriguez or Derek Jeter, Mercedes turned to Nick Swisher. He is at the vanguard of a new type of celebrity athlete— one who has achieved some success on the field, but uses every tool at his disposal to build his personal brand.
Mr. Swisher is a good player but is not on a Cooperstown track. As celebrity endorsements move beyond the superstars, the mid-level player with personality and social-media savvy can reach endorsement and name-recognition levels that were once only the domain of the best of the best, said David Carter, author of the recent book, Money Games, and head of the USC Sports Business Institute.
“This is the emerging norm—these athletes now have an ability to establish and build and then extend their brands, and break through a lot of the clutter. For many years, with traditional media, the top endorsers did well. They had a lot of notoriety and strong followings, and a lot of other athletes were relegated to the local supermarket openings, and cutting the ribbon at car dealerships,” Carter said.
No longer. Mercedes asked Mr. Swisher to be one of four celebrity coaches for their “Tweet Race,” a social media ad campaign that used Twitter to build buzz for Mercedes’s Sunday ad starring P. Diddy.