• The Yankees’ Guide to Media Survival

    Posted by on March 23rd, 2011 · Comments (5)

    Good read.

    Comments on The Yankees’ Guide to Media Survival

    1. MJ Recanati
      March 23rd, 2011 | 9:26 am

      I wonder how many other teams that don’t do this will start doing it, even if there’s less of a pressing need in their smaller markets. It certainly couldn’t hurt.

    2. March 23rd, 2011 | 10:00 am

      Most teams put their rookie prospects through a training session these days during the offseason.

    3. MJ Recanati
      March 23rd, 2011 | 10:37 am

      Steve Lombardi wrote:

      Most teams put their rookie prospects through a training session these days during the offseason.

      But it seems like the Yankees do it for everyone, not just rookie prospects.

    4. Raf
      March 23rd, 2011 | 10:49 am

      I would think that other teams do it for everyone as well, not just rookie prospects.

    5. 77yankees
      March 23rd, 2011 | 8:03 pm

      Ironically, the person who probably needed this media training the most in the winter of 2008 was the manager.

      Yes, there are many NY print and radio people who are simply rectums with laptops and microphones, but the PR brass had to impress upon Girardi that getting into alpha dog nightly pi–ing matches with them was not the way to go.

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