Via SMW –
Major League Baseball took a backseat to Little League over the weekend.
The U.S. Championship of the Little League World Series — pitting Chula Vista (CA) against Westport (CT) — drew a 2.2 overnight rating on ABC Saturday afternoon, topping Major League Baseball on FOX head-to-head (2.2 to 1.9).
Little League’s win was not exactly unprecedented. The final weekend of the Little League World Series has routinely outdrawn MLB on FOX in recent years.
The U.S. Championship was down a tick from last year, when Goodlettsville (TN) faced Petaluma (CA). The other two games improved on last year’s numbers — Saturday’s Japan/Mexico International Championship game earned a 1.6 overnight (+14%), and Sunday’s Japan/Chula Vista title game had a 2.6 (+18%).
I have to say, I watched a ton of the Little League World Series this year. It was awesome. ESPN did a great job with it.