Via the Post:
Lonn Trost has a message for certain Yankees fans: Some people just don’t belong!
In trying to defend the team’s new home ticket policy — which is the Yankees’ latest salvo in its war with StubHub — the Bombers COO ended up sounding like an out-of-touch elitist on Thursday.
“The problem below market at a certain point is that if you buy a ticket in a very premium location and pay a substantial amount of money,” Trost said on WFAN Thursday morning. “It’s not that we don’t want that fan to sell it, but that fan is sitting there having paid a substantial amount of money for a ticket and (another) fan picks it up for a buck-and-a-half and sits there, and it’s frustrating to the purchaser of the full amount.
“And quite frankly,” he added, “the fan may be someone who has never sat in a premium location. So that’s a frustration to our existing fan base.”
Trost dropped a nuclear bomb in the Bombers/Ticketmaster battle royal with StubHub while — judging from the outrage on social media — insulting a good portion of the team’s ticket buying public.
The flub even inspired a fake Lonn Trost Twitter account (@LonnTrost), launched Thursday evening, which included the bio: “I have experience sitting in premium locations. Yankees Chief Operating Officer”
One post on the account read: “Other baseball organizations in New York City do not have premium products. #Yankees #Ticketing #SladeHeathcott”
A Yankee spokesman said Trost meant no offense by the comment.
I see what Trost is trying to do here. But, it’s flawed.
Now, if I paid $90 for a ticket to a Yankees game and the guy sitting next to me paid $2 for it, would I be pissed? Sure…but, only if that means the Yankees charged him $2 and they charged me $90 for the same seat. It doesn’t matter to me if the Yankees charged me $90 and they charged some other guy $90 – and then that other guy went out and decided to sell his ticket for $2. That’s his problem, not mine.
In fact, it’s REALLY not my problem. I had season tickets to the Yankees from 2001 through 2014. And, a big part of why I gave them up after FOURTEEN YEARS was the fact that no one wants to pay face value for a Yankees ticket anymore and I was taking a beating on games where I couldn’t attend.
And, that’s probably the Yankees real problem. People like me will no longer buy their tickets because of the secondary market. That’s why they want to shut down the secondary market.
The answer? Don’t charge so much for tickets that it makes it so attractive to buy them on the secondary market at such a cheap rate. Or, put a product on the field that makes people want to see the games so bad that they would never consider selling their tickets. It’s all about supply and demand. Create the demand for the supply and the market will take care of itself.