Via the Post -
Long the team America loved — and loved to hate — the Bronx Bombers over the last couple of years have not just stumbled on the field but are also losing fans across the country, according to several baseball metrics.
The Yanks are no longer a top attendance draw on the road and have seen their YES Network ratings tumble. They haven’t had a single player’s jersey crack the Top 20 in sales since Derek Jeter retired in 2014.
Even worse, the crosstown rival Mets — fresh off winning the 2015 National League pennant and with a roster studded with young pitching stars and the slugger Yoenis Cespedes — have passed the Yanks as an attraction on the road, in jersey sales and in local TV ratings.
“When the Mets started winning last July, we saw an explosion in fan avidity,” said Woody Thompson, who specializes in baseball sponsorships at sports market firm Octagon. “There were so many latent followers who wanted to let their freak flags fly — and then the Mets gave them a reason to do so.”
On the YES network, Yankees viewership is down 10 percent this year, to an average of 233,403 per game, compared to last season.
On May 2, Yanks GM Brian Cashman even admitted, “I’m getting tired of watching this.”
From their peak, YES ratings of Yanks’ games have dropped 50 percent.
From 2002, when YES was launched, through 2011, the Yanks consistently drew an average of more than 400,000 viewers a game.
Mets’ viewership on SNY, meanwhile, is up 16 percent over last year, to 280,588 — leapfrogging over the Yanks.
Thompson predicted the Mets’s SNY ratings will benefit from the halo effect of last season’s World Series appearance for several years.
Maybe now that this is starting to show up where Hal lives – in his spreadsheets – it will bring cause for some much needed change in how the Yankees are operating? One can only hope…