• Yanks Should Follow Thunder’s Lead

    Posted by on February 25th, 2009 · Comments (2)

    Via Lakewood BlueClaws News:

    As part of a first-of-its-kind promotion, the Lakewood BlueClaws and Trenton Thunder have announced all children will eat for free at every 2009 home game.

    Both teams have expressed a clear desire to help area families in the current economic climate. This includes directly providing unprecedented value for area residents and positively contributing to local communities in these challenging times. The program covers 141 games between the two clubs.

    “We want to bring some joy back to Jersey,” said Joe Finley, President of both ballclubs. “Our teams are an important part of their respective communities, and this is our way of helping everyone in both areas.”

    Each child, ages 12 and under, will receive a voucher upon entering the ballpark good for a free hot dog, bag of potato chips and a 12 oz. fountain soda. The value of the program to area families is unmatched in Minor League Baseball history.

    “We really couldn’t be happier to do this,” added Thunder General Manager Will Smith. “We recognize the struggles everyone is facing, and we”re thrilled to offer an even greater value to fans in 2009.”

    The BlueClaws have had a successful Kids Eat Free program on Mondays for the last three seasons, presented by ShopRite.

    “Being able to do this for the entire season means a lot,” said BlueClaws General Manager Geoff Brown. “It’s an opportunity for us to reach out to everyone and thank them for their support over the last few years.”

    This is a wonderful idea. Would it kill the Yankees to do something like this at the big league level? What would it cost the Yankees to do this for the 2009 season…maybe $4 million? That’s pocket change for them…and more than worth the great P.R. they would get from such a move.

    Comments on Yanks Should Follow Thunder’s Lead

    1. thenewguy
      February 26th, 2009 | 1:03 am

      That’s pocket change for them…and more than worth the great P.R. they would get from such a move.

      Eh, maybe. But what’s the point? They don’t need good PR. They just need PR. They always have plenty of that. The seats are already sold (and any seats that aren’t sold certainly are not going to the crowd who cares about free food for kids.) I just don’t really see any real positives to it, from the Yankees perspective. They do plenty of promotions.

      It would certainly be a great idea and make many, many people happy, but this is big business and I just can’t see it happenin’.

    2. long time listener
      February 26th, 2009 | 10:14 am

      If they’re going to do that (which they aren’t, obviously), why not just reduce the price of concessions?

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