• Yankees Make Superbowl News

    Posted by on February 8th, 2011 · Comments (9)

    Yes, these are the faces of the New York Yankees these days…

    Via Yahoo

    After Fox cameras caught a candid shot of Cameron Diaz buttering Alex Rodriguez up with some Super Bowl popcorn on Sunday, I knew the story would be popped out of proportion.

    Apparently so did A-Rod.

    According to a report from gossip columnist Bill Zwecker, Rodriguez was a bit perturbed after being spotted in a Cowboys Stadium luxury box and sought “a guarantee that he and Diaz would not be televised any further.” If the New York Yankees star did make such a request it worked, as one of Hollywood’s “it” couples never graced our flat screens for the rest of Super Bowl XLV.

    From the Chicago Sun-Times:

    “He really went ballistic — thinking the cameraman was out to get them in a paparazzi-like shot. … That’s so crazy,” said my source. “Anyone who knows anything about producing a live sports event — especially something as huge as the Super Bowl — would know that those celebrity shots are purely random.

    “A-Rod, of all people, should know that.”

    And via the WSJ

    Mercedes Benz delved into the pricey world of Super Bowl advertising for the first time Sunday, using their inaugural spot to debut a new line of luxury cars.

    As company execs brainstormed about how to build buzz for their campaign and reach a new, younger demographic, they knew they wanted a sports star. But they didn’t necessarily seek out the players with the gaudiest statistics or the most championship hardware. They needed someone with a different kind of appeal: social media cachet.

    Mr. Swisher and actress Joanna Garcia, his future wife, on July 13 during the MLB All-Star Red Carpet Show.
    So rather than seek out an Alex Rodriguez or Derek Jeter, Mercedes turned to Nick Swisher. He is at the vanguard of a new type of celebrity athlete— one who has achieved some success on the field, but uses every tool at his disposal to build his personal brand.

    Mr. Swisher is a good player but is not on a Cooperstown track. As celebrity endorsements move beyond the superstars, the mid-level player with personality and social-media savvy can reach endorsement and name-recognition levels that were once only the domain of the best of the best, said David Carter, author of the recent book, Money Games, and head of the USC Sports Business Institute.

    “This is the emerging norm—these athletes now have an ability to establish and build and then extend their brands, and break through a lot of the clutter. For many years, with traditional media, the top endorsers did well. They had a lot of notoriety and strong followings, and a lot of other athletes were relegated to the local supermarket openings, and cutting the ribbon at car dealerships,” Carter said.

    No longer. Mercedes asked Mr. Swisher to be one of four celebrity coaches for their “Tweet Race,” a social media ad campaign that used Twitter to build buzz for Mercedes’s Sunday ad starring P. Diddy.

    Comments on Yankees Make Superbowl News

    1. Evan3457
      February 9th, 2011 | 12:00 pm

      Could be worse…

      The face of the team could be…

      Brett Favre, or…
      Ben Roethlisberger, or…
      Antonio Cromartie, or…

      Mark Sanchez, if certain untoward rumors are to be believed…

    2. Evan3457
      February 9th, 2011 | 12:03 pm

      …well, if she is 17, and it happened in NY, then it’s legal, I suppose.

    3. Raf
      February 9th, 2011 | 1:57 pm
    4. Corey Italiano
      February 9th, 2011 | 5:17 pm

      @ Raf:
      Wow. I had never seen that before.

      You think it’s true? If so, that takes some balls (no pun intended).

    5. redbug
      February 9th, 2011 | 5:52 pm

      @ Corey Italiano:

      I doubt it’s true but I’ve read that Mantle wrote that in the past. I think he was just trying to be funny.

      Re Arod. Sit where he sat. hope to be watched. Typical Arod.

      Jay Leno did a thing on it. He added Arod having lipstick applied, then being fed by a baby bottle. He’s still considered a national joke.

    6. MJ Recanati
      February 10th, 2011 | 8:56 am

      redbug wrote:

      He’s still considered a national joke.

      He’s rich and he’s famous and he plays for the most famous sports team in the United States. He gets lampooned because he’s visible, not for any other reason. If Jay Leno’s not making fun of you, it means you’re anonymous or not important enough to rag on.

    7. MJ Recanati
      February 10th, 2011 | 8:59 am

      Corey Italiano wrote:

      You think it’s true? If so, that takes some balls (no pun intended).

      It certainly looks like his handwriting, I’ll say that. As to whether it’s true, I have no idea. But, honestly, I’ll say yes. We know Mickey got a lot of a$$ in his playing days and, more importantly, we know that Mickey was a drunk. I assume that by 1973, having been out of baseball for a handful of years, he was probably drinking night and day and his better judgement was impaired at the time he got that survey to fill in. He probably pissed himself laughing after he mailed that letter in…

      …and then probably felt a little bit guilty about it when he sobered up and realized what he’d done. 😀

    8. Raf
      February 10th, 2011 | 3:32 pm

      According to snopes, his publicist says it’s true. Mick was just ballbusting 🙂

    9. 77yankees
      February 10th, 2011 | 10:13 pm

      Legend says, though I don’t remember it, that when Phil Rizzuto interviewed Mick live in the dugout one Old Timers Day, that #7 asked Scooter if they were on live, and when he confirmed it, Mick uttered some colorful language much to the chagrin of Scooter.

      That was Mickey’s sense of humor I presume. Throw in a little (ok – a lot) of spirits and should we be surprised he was a bit “difficult” at times? That being said, Bob Fishel was the Yankees PR man for Mick’s entire career and was likely used to Mickey being Mickey to be insulted over it.

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